Sample Costs

Your website, without any promotion will be bringing in a small amount of traffic - relevant and unrelevant.

As an example, we will use an Insurance company and a phrase "business insurance".

Without promotion - The company maybe bringing in 20 visitors per month for the phrase "Business Insurance". At a 5% conversion ratio (visitors to customers), this would result in 1 customer, sale or lead. Assuming the company makes an average profit of £30 per customer, they will have made £30 NETT profit during the month for the phrase "Business Insurance".

With promotion - Lets say we increase the visitors to 200 in a month for that phrase. If we charge 20p per visitor, this would cost the company £40. With 200 visitors now visiting the site, this should result in 10 new customers at the same 5% conversion ratio used above. At £30 average profit per customer this will now gross the company £300 profit. Less our charge of £40, makes a NETT profit of £260.

Before commencement we would agree with you a base charge per relevant visitor to your site. The more competitive nature that your business is, then the higher that charge will be. In some situations we may suggest a higher charge for selected keyphrases, where we think it would be more cost effective to you, to do so.